Daniel Craig, who played James Bond for more than 15 years, is now the face of a new electric car campaign. They have teamed up with BYD to promote their upcoming luxury EV under the Denza brand. This comes as a major change, moving away from the classic Bond image of loud, powerful petrol cars.
Image: Denza/BYD Global.
The new Denza Z9 GT has been unveiled in the campaign, but the image shared by the brand has received mixed reactions. The photos appear more digitally created than images taken in a traditional photoshoot. If that wasn’t enough, it also features unusual angles and proportions. Almost like it was hastily edited. Carr and Daniel Craig don’t seem to be completely in sync. As a result, the images lack some of the polish and cinematic style usually associated with James Bond.
Over the years, Bond has been associated with brands such as Aston Martin. Needless to say, these cars were known for their sound and performance. That said, the Denza Z9 GT brings strong figures. It offers a claimed range of up to 1,036 km under CTLC conditions. BYD says this makes it the world’s longest range pure electric car. It uses a 122.5 kWh blade battery. With the brand’s fast charging technology, the battery can go from 10% to 70% in just 5 minutes. It can reach 10% to 97% in 9 minutes. Even in -30°C conditions, it takes about 12 minutes to charge from 20% to 97%.The car uses a tri-motor setup with approximately 1,000 horsepower. It can accelerate from 0 to 100 km per hour within 3 seconds. BYD has confirmed that the model will launch in Europe on April 8, 2026.
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