Maruti Suzuki has announced a limited period price protection scheme for buyers of its entry-level cars, providing relief at a time when vehicle prices are under pressure from rising input costs. Under the initiative, customers who book Alto K10, S-Presso, Celerio or WagonR on or before June 14, 2026, will be protected from any price hike announced after their booking.Maruti Suzuki recently announced a price hike of up to Rs 30,000 across its model range from June 2026. However, customers booking these four small cars within the specified period will continue to benefit from the current prices, even if the delivery is later.According to the company, this scheme has been launched to maintain affordability in the entry-level segment and to support first-time car buyers. Apart from the price protection offer, Maruti Suzuki is also promoting a new financing initiative called ‘Suhana Safar’, which is aimed at customers who may find it difficult to arrange an immediate down payment or pay the monthly loan instalments.Developed in partnership with AU Small Finance Bank, the program links recurring deposits with a future vehicle loan. Under the scheme, customers can deposit a fixed monthly amount equal to approximately 80 per cent of the estimated EMI of their desired vehicle in a recurring deposit account. The savings period can be between three to six months.Once the recurring deposit matures, the accumulated amount can be used as down payment for a car loan from the same bank. Maruti Suzuki says this model allows customers to assess their ability to manage future EMI payments while balancing household expenses.The company said the program has received a positive response since its launch last month. According to Maruti Suzuki, the initiative has already seen around 8,000 inquiries and over 1,700 bookings.
