Ather electric scooters to become costlier from January 1: Price rise details explained

Ather Energy has announced a price hike across its electric scooter range, with the revised prices coming into effect from January 1, 2026. The Bengaluru-based EV maker said prices will increase by up to Rs 3,000, depending on the model. This increase is due to rising global costs of raw materials, foreign exchange fluctuations and higher prices of key electronic components.For buyers considering the Ather scooter, December could be the last chance to buy at the current prices. The company is currently running its ‘Electric December’ campaign, which offers benefits of up to Rs 20,000 in select cities. These benefits include instant discount on credit card EMIs, cash offers and complimentary eight-year extended battery warranty on select models. Ether has also tied up with several financiers to ease ownership during this period.

Ather’s current portfolio includes the 450 series and its first family-oriented electric scooter Rizta. The 450 range comes equipped with features like multi-mode traction control and MagicTwist, along with connected technology like Google Maps navigation, WhatsApp integration on the dashboard, and call and music controls.Rizta recently crossed the two lakh sales mark and has been instrumental in increasing Ather’s presence across the country. Earlier this year, the company also announced a major update for the Rizzta Z variant, which will now get touchscreen functionality. Ather scooters are sold through the brand’s experience centers across India and are also available for online purchase through Amazon and Flipkart.Stay connected to TOI Auto for latest updates on the automotive sector and follow us on our social media handles on Facebook, Instagram and Xpress.