BMW Group India recorded its highest-ever sales in the first quarter of 2026 with 4,567 cars delivered, up 17 per cent year-on-year, driven by demand for electric vehicles (EVs), long wheelbase models and sports activity vehicles (SAVs). With EVs at the center of growth, the company retained over 70 per cent share in India’s luxury EV segment and recorded 83 per cent growth in sales. BMW and Mini together sold 1,185 electric vehicles in Q1, accounting for 26 percent of total volume. The company said that one in every four cars it sells in India is now electric. More than 80 percent of BMW Group India’s EV sales in the first quarter of 2026 were driven by the iX1.The long wheelbase model contributed more than half of total sales, with volume rising 23 percent to 2,256 units. SAV grew 38 percent year-on-year to 2,966 units, accounting for 65 percent of total sales. MINI recorded sales of 213 units in Q1, up 42 percent year-on-year, while BMW Motorrad sold 1,216 motorcycles, with models including the G 310 RR, S 1000 RR and the GS range. The company expanded its EV ecosystem with initiatives like destination charging, smart e-routing and charging concierge services. Customers now have access to over 6,000 charging points across India. Its EV portfolio includes models like BMW i7, iX, i5, iX1 long wheelbase, MINI Countryman Electric and electric two-wheelers CE 04 and CE 02.
BMW Group India plans to launch 27 new products across BMW, Mini and BMW Motorrad in 2026, including new generation models, facelifts and limited editions. Recent launches include the BMW M2 CS, BMW X3 30, BMW M 1000 R and Mini Cooper S Victory Edition, with eight more planned for the second quarter.The company currently operates 97 touchpoints across 40 cities and plans to add 19 outlets across 18 cities this year. It is also launching its Retail.NEXT format to integrate digital and physical retail experiences. BMW India Financial Services supported the sale, financing one in four BMW cars sold in Q1. It offers options like low monthly installments, assured buy-back up to 74 per cent, flexible end-term plans and upgrade plans. The company is also expanding customer engagement with initiatives such as the BMW M Drift Academy, BMW Golf Cup, Mini Go-Kart Days and the BMW GS Experience, as well as events such as the India Art Fair and Kochi Muziris Biennale.Mr. Hardeep Singh Brar, President and CEO, BMW Group India, said, “BMW Group India enters 2026 in a very strong position. We have achieved our highest-ever Q1 sales while registering solid double-digit growth despite macroeconomic and geopolitical headwinds. We also continue to lead India’s luxury electric mobility driven by the immense trust our valued customers have placed on our electric offerings in terms of performance, EV ecosystem and technology. We are gearing up for a pulsating 2026 that will be marked by our most ambitious product offensive ever, with 4 launches already and 23 more to come. By maintaining this momentum into long-term success, our unwavering focus on customer experience, aftersales and brand connect will be taken to the next level. With each new car, we aim to delight our customers who make this success story possible for BMW Group India.”
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